Authentic World Ltd is the global market leader in the design and development of virtual authentic drug dosage calculation learning and assessment environments. Its flagship safeMedicate® suite of programs are currently informing the competence development of over a quarter of a million nursing and healthcare practitioners and students in eleven countries (UK, Ireland, USA, Puerto Rico, Canada, Australia, Poland, Qatar, UAE, Malta, Switzerland, and Mauritius) across five continents.
Using unique interactive technology, the program actively supports students in the crafting and diagnostic assessment of competence, and to date over 3 million safeMedicate drug dosage calculation assessments have been employed in the education of healthcare professionals across the globe.
Norman is a nursing and computing masters graduate. He has 35 years experience in the healthcare sector and 20 years software design and development experience in both academic and commercial environments.
Keith is a Professor of Healthcare Numeracy and Education, who has circa 40 years of experience in professional nursing practice, healthcare science & mathematics education and translational research. He is a science and education graduate, whose PhD in authentic virtual learning environment development underpins the design of the international safeMedicate suite of programs.
Alex is a mathematics graduate, majoring in Statistical Inference, Advanced Calculus and Cryptography. Following applying his mathematical skills in the construction industry, Alex joined Authentic World Ltd in 2012.
Matt is a Graphic Design graduate who joined Authentic World Ltd in 2004. He works closely with the UK and US teams to develop new, innovative solutions to enhance the scope and effectiveness of safeMedicate.
Andrew is a computing graduate who holds a BSc (Hons) in Computer Science from the University of South Wales. He joined Authentic World Ltd in 2012 as a member of the software development team.
Kirsty is a marketing graduate who holds a BA (Hons) in Promotion and Marketing from the University of South Wales. Kirsty's passion for promotion and marketing covers all aspects such as photography, styling, film, creative direction, magazine design, and social media. Kirsty joined Authentic World Ltd in 2017 as a member of the marketing team.
Jody holds an MBA and has worked with the program since 2010. Beginning in 2015, when Jody formed the simMedicate distributorship, she has been traveling across the continent promoting safeMedicate.
Larry is the former Director of Education and Training for Medical Education Technologies, Inc., where, in 2008, he first became involved with safeMedicate. He currently handles Administrative and Marketing responsibilities associated with the North American distributorship.
Professor Diana Coben, PhD FRSA FHEA, is Emeritus Professor of Adult Numeracy at King’s College London, UK, and a Visiting Professor at the University of East Anglia, UK. She is a strong advocate of use-inspired interdisciplinary research and development in safety-critical work contexts, exemplified in her work on numeracy for Nursing.
Niki is an adult educator and a literacy and numeracy masters graduate. She has 35 years’ experience in adult education including 15 years in workplace education and training. From her adult numeracy background Niki is very aware of the challenges involved in medication dosage calculations for healthcare professionals and students and is a keen advocate of safeMedicate as a solution-based approach.
Like to try? Check out our safeMedicate Interactive Demonstration (SiD) to try example problems from each of the key modules.
Need more information? Download a copy of our latest brochure. It's packed full of everything you need to know to help you make a decision.
Prefer a demonstration? Join us for one of our free webinars and let our product specialists walk you through the key features and functionality.