Authentic World Ltd.
Authentic World Ltd is the global market leader in the design and development of virtual authentic drug dosage calculation learning and assessment environments.
Norman Woolley
Founding Director, President of Business Management & CEO
Norman is a nursing and computing masters graduate. He has 35 years experience in the healthcare sector and 20 years software design and development experience in both academic and commercial environments.
Dr Keith W. Weeks
Founder, President of Translational Research & Chief Research & Development Officer (CRDO)
Keith is an RN and science and education graduate, with a PhD in healthcare mathematics education. He has over 40 years of experience in clinical healthcare practice, education & research. As CRDO Keith directs the international research, design and development of the safeMedicate drug dosage calculation and healthcare mathematics programs.
Alex Weeks
Associate Director - Mathematical Modelling & Translational Research
Alex is a mathematics graduate, majoring in Statistical Inference, Advanced Calculus and Cryptography. Following applying his mathematical skills in the construction industry, Alex joined Authentic World Ltd in 2012.
Matt Brown
Associate Director - Technical Systems Development
Matt is a Graphic Design graduate who joined Authentic World Ltd in 2004. He works closely with the UK and US teams to develop new, innovative solutions to enhance the scope and effectiveness of safeMedicate.
Kirsty Weeks
Associate Director - Marketing
Kirsty is a marketing graduate who holds a BA (Hons) in Promotion and Marketing from the University of South Wales. Kirsty's passion for promotion and marketing covers all aspects such as photography, styling, film, creative direction, magazine design, and social media. Kirsty joined Authentic World Ltd in 2017 as a member of the marketing team.
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Andrew Smith
Associate Director - Special Projects
Andrew is a computing graduate who holds a BSc (Hons) in Computer Science from the University of South Wales. He joined Authentic World Ltd in 2012 as a member of the software development team.
Samantha Woolley
Associate Director - Customer Success
Sam is a science graduate who holds a BSc (Hons) in Forensic Biology from the University of South Wales. With six years experience in customer service and two years working in a toxicology laboratory, Sam joined Authentic World Ltd in 2020 as a member of the Customer Success team.
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simMedicate, Inc.
safeMedicate is distributed exclusively in North America and Canada by simMedicate, Inc.
Jody Hamm
President and CEO
Jody holds an MBA and has worked with the program since 2010. Beginning in 2015, when Jody formed the simMedicate distributorship, she has been traveling across the continent promoting safeMedicate.
Larry Hamm, PhD
Marketing Executive
Larry is the former Director of Education and Training for Medical Education Technologies, Inc., where, in 2008, he first became involved with safeMedicate. He currently handles Administrative and Marketing responsibilities associated with the North American distributorship.
Doniele Russell
Vice-President, Sales, Training and Support
Doniele Russell has a BS in Geography and a BS in Environmental Planning from Slippery Rock University. After 20 years of community service as a Deputy Planner, she joined the safeMedicate team in 2020.
